From Harvesting to the Consumer, We Care Every Step of the Way.
Our smoke-free vision
A smoke-free vision reflects a commitment to reducing the harmful impact of traditional tobacco products on both individuals and the environment. By prioritizing innovation, public health, and sustainability, this vision aims to create alternatives that minimize the risks associated with smoking. Smoke-free products, such as e-cigarettes and heated tobacco, modern snus, and nicotine gums provide users with the nicotine they seek while significantly reducing their exposure to harmful chemicals produced by combustion.
Why are we going smoke-free?
We understand the millions of men and women who smoke cigarettes. Many are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice.
We have a commitment to our employees and our shareholders, which we are fulfilling by pursuing this path to sustainable success. We have a commitment to society, which expects us to act responsibly. We are doing just that, by delivering a smoke-free future.
